The number one request we hear from retailers, is that they want vendors to provide full, rich product information in their catalogs.

If your catalog only has a SKU, a price, a couple other fields for each item, and no other product information, this makes it hard for your customer to shop with confidence. This will result in them calling you to place the order, or, worse, considering another supplier. Luckily, AMP has your back and we can show you the fields that your customers expect to see.

First make sure you have the basics covered - an accurate name for the item, detailed descriptions, length, width, depth, weights and cubes. For best practices do it for both the item and the carton:

  • Item Name
  • Descriptions
  • Dimensions
  • Weights
  • Cubes


Information such as a collection or series that the item belongs to along with a general and more specific category can help organize your data:

To make your customers super happy, give them the details about your products that make them special. Provide them with the finish, fabric, and any other additional features you can think of:

  • Item Finish
  • Item Fabric
  • Features

And finally help your customers out by providing them with suggested pricing:

  • MAP
  • MSRP


To make things easier for you, ask us about our AMP Universal Template for your product table. The template we have built will provide you with all of the basic columns one would need to display excellent product information for your buyers.

Fill out as much of this template as you can, upload it to AMP, and sit back and watch the orders roll in!