Why Full, Rich Product Information Matters
One of the top requests we hear from retailers is that they want vendors to provide complete and detailed product information in their catalogs. Without this, it’s difficult for your customers to shop with confidence, which often leads to:
- Increased customer calls to place orders, or worse...
- Customers looking elsewhere for a more informative catalog.
But don’t worry—AMP is here to help! We can guide you on the key fields that your customers expect to see, ensuring a smooth shopping experience and increasing your chances of making the sale.
The Basics: What Every Catalog Should Include
Start by ensuring you have the essentials covered for each item in your catalog:
- SKU
- Item Name
- Detailed Descriptions
- Dimensions (Length, Width, Depth)
- Weights
- Cubes
For best practices, provide this information for both the individual item and its carton (if applicable).
Organizing Your Products for Easy Shopping
In addition to the basics, help your customers by categorizing and organizing your products. This makes it easier for them to find what they’re looking for:
- Collection/Series the item belongs to
- General and Specific Categories
Making Your Products Stand Out
To really make your products shine, go the extra mile by including details that set your items apart:
- Item Finish
- Item Fabric
- Features (e.g., special materials, functionality, etc.)
Pricing Your Products
Customers appreciate transparency when it comes to pricing. Make sure you provide suggested retail prices to help them make purchasing decisions:
- MAP
- MSRP
Get Started with AMP's Universal Template
To make the process easier, ask us about the AMP Universal Template for your product table. This template includes all the basic columns you need to display comprehensive product information.
Fill out as much of the template as you can, upload it to AMP, and watch the orders start to roll in!